Guardian 100

MediaGuardian 100 is an guide produced each year which reports on the most powerful people in the media. It primarily focuses on various sectors of the media; including broadcasting, publishing, new media, advertising and marketing. The people that the report focuses on are judged upon their cultural, economic and political authority within the UK. Wealth figures are also included from the Sunday Times Rich List and other sources.

The Panellists of the Guardian 100 include...
· Lord Waheed Alli; chairman of entertainment content company Chorion
· Daisy McAndrew; chief political correspondent for ITV News.
· Jamie Kantrowitz; senior vice-president of marketing and content for MySpace.com in Europe.
· Richard Park; executive director of Chrysalis Radio parent Global Radio.
· Sarah Sands; consultant editor of the Daily Mail.
· James Scroggs; vice-president, consumer business of SpinVox, the voice-to-screen messaging company. He was previously vice-president of marketing for MTV Networks UK and Ireland, where he was responsible for all advertising, digital events, products and brand experiences.
· Janine Gibson; executive editor of Guardian Unlimited and editor-in-chief of MediaGuardian.
· Matt Wells; editor of MediaGuardian and presenter of the Media Talk podcast.

The amount of women part of the top 100 includes a total of 19.....

- Lesley Douglas; BBC Radio 2 and 6Music as a controller

- Jana Bennett; director of vision for BBC

Rebekah Wade: editor for The Sun Industry

Helen Boaden: director for BBC News

Sly Bailey: Chief executive for Trinity Mirror

Lisa Opie: Managing director of content presented on Channel Five

Majorie Scardino: Chief executive of the Pearson Industry

Carolyn McCall: Chief executive for the Guardian Media Group; publishing & broadcasting

Dawn Airey: Director of global content for ITV

Zarin Patel: Group finance director for the BBC

Patience Wheatcroft: Editor of the Sunday Telegraph

Elizabeth Murdoch: Chairman and chief executive for Shine

Jane Featherstone: Joint managing director for Kudos Productions

Jane Brutton: Editor of GraziaIndustry

Alexandra Shulman: Editor for Vogue

Polly Toynbee: Columnist for The Guardian

Allison Pearson: Columnist of the Daily Mail

Emily Bell: Director of digital content for the Guardian News & involved in the media industry

Considering that there are 19 females in total within the top 100, the percentage of the women in the list is 19%.

Flight Plan in comparison to another Post-Modern text

In comparison to Flight Plan, another contemporary text I’ve noticed that follows the same narrative of demonstrating a female as being the protagonist is ‘Catwoman’. Catwoman is an American superhero film released by Warner Brothers & Village Roadshow Pictures during July 2004. the role behind Catwomen’s character was inspired and was influenced by the DC Comics fictional character of the same name.

Within the film the primary character Catwoman (super heroin) is revealed as being a vigilante character that seems to perform criminal activities but always successfully gets away unwanted. This clearly illustrates that the movie has used the element of post-feminism as we see her carrying out her bad deeds thus portraying her to be an independent female mischief and which she succeeds better robberies than the stereotypical outlaws (males) show throughout the film.

Similarly in Flight Plan, the main protagonist is also represented as being a strong independent character that intelligently performs their tasks using their own knowledge (e.g. Kyle Pratt had a good knowledge about airplanes thus assisting her when searching the plane). The female dominance of the two characters conveys the two individuals as being independent; which neither of them rely on any sources of assistance during the disequilibrium of each film.

Despite the protagonists being positively represented as being self reliant, they are yet challenged to perform a mission in order to earn their individual rewards which they strive for. These rewards are simply elements have a big impact on the lives of the protagonists as well as playing a vital role in each of their lives (e.g. Catwomen’s cats and Kyle Pratt’s daughter).

Considering that both films are primarily based on self objectification women, they both avoid the concept of patriarchy where men are specifically targeted as being better to women. Despite the main characters not being male but however the boss and the captain in charge of each character are male thus leading to the patriarchy structure where men are stereotypically offered with higher scale jobs.

Internet Institution Presentation

Internet Institution Case Study

Who owns the site?
Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995.

Do they also own any traditional media businesses?
In addition to the Yahoo! Website and related Yahoo! Sites, the brand itself does not own any other form of businesses apart from websites.

What other internet corporations does the company own that are not Yahoo! branded?

• Bix’ is a contest website acquired by Yahoo!.
• ‘blo.gs’ is a directory of recently updated weblogs.
• ‘del.icio.us’ is a popular social bookmarking site, which allows users to store and share bookmarks online.
• ‘Flickr’ is a popular online photo sharing service.
• ‘Fire Eagle’ is a online location brokerage service.
• ‘Kelkoo’ is a shopping search engine which operates in 10 European countries.
• 'Jumpcut’ is a website that offers a service where internet users can upload photos and videos that can be edited online.
  
  What is its revenue?
  $7.22 billion (2008 figures)

What is its overall worth?
$4.13 billion (2008 figures)

Research five key facts about the institution:
1. Was found during January 1994 and was officially incorporated on March 1, 1995.
2. www.yahoo.com attracted at least 1.575 billion visitors during 2008.
3. The global network of Yahoo! websites receives 3.4 billion page views per day on average as of October 2007.
4. Yahoo.com is the second most visited website in the U.S. and in the world.
5. On 30th November 2008, Microsoft offered to buy Yahoo's Search business for $20 billion

Find two quotes (www.yahoo.com/marketupdate) about the institution:
Annul Data:

2. Full time employees include; 13,600

List the key info provided on the company’s corporate homepage:

• Yahoo!” means Yahoo! SARL (based in Switzerland), except where the relevant service is provided by another Yahoo! group company, in which case references to Yahoo! shall, in respect of those services, be references to that Yahoo! Group company.
• When you register with Yahoo!, we ask for your name, email address, birth date, gender, post code, occupation, industry, and personal interests. Once you register with Yahoo! and sign in to our services, you are not anonymous to us.
• Yahoo! uses information for the following general purposes: to personalise the advertising and content you see, based on the details given by you at registration and your activity at Yahoo!, fulfil your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients. You agree that Yahoo! may transfer your personally identifying information for the general purposes set out above to any Yahoo! group company worldwide.

Video Evaluation HW

I had worked together with Jasprabhjot on our video for the New/Digital Media task. During the lesson in which Jas had presented our video to the class, which our production was assessed by every member of the media class. As a result I'll therefore now be self-evaluating mine and Jas’s production from a self opinionated perspective.
Despite me and my partner working extremely hard in order to complete our production to its highest standard, I yet feel that that there could have been a few changes that may perhaps could have taken place before submitting our draft in which all could have made our production ideal without any changes needed to be made...

The most recognizable fault with the video primarily the fact that there was no sound at all included throughout the clip. Initially we had tried to play music as diegetic sound whilst recording, however, it sounded distortive which we then figured to simply drag an mp3 sound file as a non-digetic background sound whilst editing. Sadly during the editing process, we were obstructed from adding any sound at all considering there was no option given on the editing tool thus leading us to unfortunately present our finished video without any sound in any way.

Additionally, another fault that I felt what was wrong with our production was simply the quality of filming. Regrettably both I and my partner did not have access to a camcorder nor a webcam thus lead us to use a mobile phone for filming given that it was our only option. Seeing as the recording quality on a phone has a less excellence compared to any other recording device, it’s evident that our movie clip will be recorded in poor quality. Furthermore, a stupid fault had occurred during the editing process since I had mistakably forgot to add Jasprabhjot’s name in the credits of the clip hence making the production seem as if it was only produced by myself.

Lastly, as a computer screen we filmed was relativity big and the camera on the phone was very small, the camera itself had to be moved around in order for the audience to view the entire screen. Unluckily the size had effected our entire production to also appear non-professional seeing that the filming aspect was very shaky at times due to the camera movement.

For Aesthetics a majority of our class had voted both I and Jasprabhjot with 2's and mainly 3's, nothing else. This clearly indicates that our video was unlike other students productions hence exemplifying elements of uniqueness (e.g. scenery, shots etc.) in our film. The same marks (2’s and 3’s) were also received for creativity primarily based on the same reasons. For technology we predominantly received 1’s and a few 2’s, which I purely believe this is based on the poor quality of filming and the video not having any sounds.

Evaluation Of Other Videos From The Other Class...

http://www.youtube.com/watch?v=UggHwODnHbM

The clip demonstrates what the internet has to offer. It also shows us the effects of using the internet. Furthermore, there is a good use of imagery to help illustrate when a key point is made.

http://www.youtube.com/watch?v=bXZUHHb6cDQ
Not a variety of camera shots but the clip explains the vital key points. No images are shown throughout the video but the video clearly shows explains the effects of using the internet.

http://www.youtube.com/watch?v=vIPH02ObB4E
The clip straightforwardly explains the effects of using the internet. Due to the bright colours and images, the clip is very creative hence making the information shown more easily understandable.

http://www.youtube.com/watch?v=kHFIHumcgNU

The video gives detailed information thus making an internet stranger understand what the internet actually is. A variety of internet statistics are also shown as useful facts. The shots and filming of the production itself is what makes the clip more effective to view.

What Is The Difference Between A T.V. & A Internet Audience?

An audience is a group or mass of individuals who consume the media content. Similarly both internet users and T.V. watchers are exposed a wide range of different content as both media sources provides a large mass of different content that targets a large number of different audiences.

Given that numerous programmes are aired on television and millions of websites are accessible across the globe, therefore there are many ways in which people can reach to the two mediums.
• One-To-One Communication
• Many-To-Many Communication
• One-To-Many Communication

Despite both media channels are able to successfully target a wide range of audiences, the way in which people interact with the sources are completely opposite to each other. A T.V. audience are constantly kept entertained considering a range of T.V. shows (e.g. News, Reality T.V., Sports, Films, Soaps etc.) are aired additionally in recent years a wide range of channels are available due to satellite T.V. which is broadcasted 24hours a day, 365 days a year.

Primarily there is only one way in which viewers can consume T.V. which by watching the screen whereas an internet audience is not only passive but is more active considering there are various websites that allow people to be more interactive and actually allow consumers to create the media themselves. Internet users have many conveniences online seeing as they can simply research and browse the web passively similar to T.V. (e.g. reading, viewing) but due to the recent release of Web 2.0 they now actually have many more facilities to use online (e.g. People can now actively play game on the internet using online gaming sites such as www.miniclip .com).

DAB - How The Goverment Hopes For Everyone To Use Digital Radio By 2012

Children's digital radio station ‘Fun Kids’ will be available nationwide for three months over the summer of 2009 after it signed a short-term deal with national digital audio broadcasting (DAB) operator Digital One. Principally the scheme was established and decided upon in order to promote DAB in addition to try and encourage the public (e.g. families in particular) more to start using DAB radio as they’d soon be able to listen to what it has to offer over this summer.

Fun Kids, which is owned by Folder Media and won the ‘digital station of the year’ at this year's Sony Radio Academy Awards, becomes the national platform's fourth digital-only service. The primary audience target for the station are children as Fun Kids features the likes of Thomas and Friends, Angelina Ballerina and Barney the Dinosaur, which already broadcasts on digital TV, online, and now on DAB in London. The station will broadcast on Digital One from 27 June to 3 October in order to help promote radio users to all switch to using DAB.

Gregory Watson, the Fun Kids managing director, said “We recognise that in 2009 more families than ever will be taking their holidays within the UK. Fun Kids has already established a loyal following among children under 10 and their mums and dads, playing child-friendly pop hits, music from films and shows and well known classic kids' tunes”.

http://www.guardian.co.uk/media/2009/jun/15/fun-kids-digital-radio

New/Digital Media